Leader Adult Large Breed Dog Food Description
Leader Adult Large Breed Dog Food is formulated specifically for adult, large breed dogs.
Big breeds need extra nutrition to support their joints, and the glucosamine and chondroitin in this feed will keep the pep in their step. This easily digested chicken and rice blend provides complete nutrition with all natural ingredients. Larger kibble size also makes meal time easier and tidier.
Leader Adult Large Breed Dog Food Key Benefits
Chicken number one ingredient
100% natural
Large kibble size
Blended with botanicals
Strong Immune System
Joint Health
Containing high quality, highly digestible ingredients, the Leader Adult Large Breed chicken and rice formulation is perfectly balanced and helps to provide all the nutritional needs for the large breed dog.
This delicious recipe is enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints. The large kibble shape and size is perfectly suited to large breed dogs.
Leader Adult Large Breed Dog Food Composition
Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate.
Analytical Constituents
Protein
21.0%
Fat Content
10.0%
Crude Fibres
2.0%
Ash
6.0%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
17,250 iu
Vitamin D3
1,625 iu
Vitamin E (Alpha Tocopherol)
200 iu
Trace Elements
Copper Sulphate Pentahydrate
28.0 mg
Sodium Selenite
0.3 mg
Iron Sulphate Monohydrate
187.5 mg
Manganese Oxide
65.0 mg
Zinc Oxide
79.0 mg
Zinc Chelate of Amino Acid Hydrate
162.5 mg
Calcium Iodate Anhydrous
2.4 mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Adult Large Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Amount recommended above are total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Body Weight
Less Active
Active
Highly Active
20kg
225g
265g
305g
25kg
268g
315g
362g
30kg
306g
360g
414g
35kg
344g
405g
466g
40kg
383g
450g
518g
45kg
408g
480g
552g
50kg
442g
520g
598g
55kg
472g
555g
638g
60kg
502g
590g
679g
65kg
536
630g
725g
70kg
561g
660g
759g
75kg
591g
695g
800g
80kg
621g
730g
840g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for large breeds until they are approximately 6 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight and those who need extra protein and omega 3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Pet Munchies Salmon & Sweet Potato 90g Description
Pet Munchies Wild Salmon & Sweet Potato Treats are premium, healthy dental sticks made from 100% natural human-grade ingredients. Designed to satisfy your dog’s natural urge to chew, they help reduce tartar and plaque, supporting healthier teeth and gums. These grain and gluten-free treats are a great source of dietary fibre and are rich in vitamins, minerals, and Omega 3 – all of which contribute to a shiny coat and healthy skin. Ideal for dogs with food sensitivities or those on a natural diet.
Pet Munchies Salmon & Sweet Potato 90g Key Features & Benefits
100% Natural Ingredients – Made with human-grade wild salmon and sweet potato
Dental Support – Helps reduce tartar and plaque build-up
Grain & Gluten Free – Suitable for dogs with food sensitivities
Rich in Omega 3 – Supports healthy skin and a glossy coat
High Protein, Low Fat – Nutrient-dense with just 3% fat
Suitable for Puppies 4 Months+ – Gentle and safe for young dogs
Composition
Salmon (65.2%)
Sweet Potato (17.3%)
Tapioca Starch
Vegetable Protein
Coconut Glycerin
Sorbitol
Salt
Feeding Guide
Treats should be fed in moderation as part of a balanced diet. Always supervise your dog while feeding and ensure fresh water is available at all times.
Analytical Constituents
Crude Protein: 43%
Fat Content: 3%
Crude Fibre: 2%
Crude Ash: 4%
Moisture: 18%
Vitamin A: 0.8mg/kg
Vitamin E: 18mg/kg
Copper (Copper Sulphate): 2.4mg/kg
β-Carotene: 2.5mg/kg
Omega 3: 800mg/kg
Grain Free Pure Nature Salmon Small Bite Dog Food Description
Despite their size, small breed dogs have similar energy requirements to their larger relatives. That’s why we pack the same exceptional ingredients and nutritional expertise into our smaller sized kibbles that are specifically designed to suit smaller mouths.
Grain Free Pure Nature Salmon Small Bite Dog Food Key Benefits
Small Bite Salmon with Trout, Sweet Potato & Asparagus
53% Total Salmon & Trout - Rich in vitamins, minerals and amino acids.
Sweet Potato - An excellent alternative to grains, it is a complex carbohydrate high in B vitamins.
Min 26% Freshly Prepared Salmon & Trout - Responsibly sourced & highly digestible protein sources.
Digestive Health - Pre-biotics MOS & FOS may help to promote the growth of healthy gut bacteria and aid digestion.
Grain Free Pure Nature Salmon Small Bite Dog Food Ingredients
Composition: Salmon & Trout 53% (including Freshly Prepared Salmon & Trout 27%, Dried Salmon 20%, Salmon Oil 4% & Salmon Stock 2%), Sweet Potato (22%), Peas (9%), Potato, Beet Pulp, Linseed, Minerals, Omega 3 Supplement, Asparagus (0.3%), Fructooligosaccharides (FOS, 96 mg/kg), Mannanoligosaccharides (MOS, 24 mg/kg)
Analytical Constituents: Crude Protein 27%, Crude Fat 15%, Crude Fibre 3%, Crude Ash 8%
Go Native Herring Dog Food Description
Made with 70% delicious Wild Atlantic Herring, this grain free, hypoallergenic recipe is blended with natural Carrot & Kale, and bursting with antioxidants, all of which are designed to support your dog’s immune system, while prebiotics from seaweed help promote a healthy tummy
Herring is very high in Omega-3 fatty acids EPA and DHA, plus it’s a great source of Vitamin D. Aids the immune system and decreases inflammation.
Go Native Herring Dog Food Key Benefits
Locally sourced fresh Irish herring with hand-picked Irish carrots & kale
70% meat content mono protein
Sustainably sourced, fully traceable, grain-free ingredients
100% Irish product
GRAIN FREE & PALEO BASED Ensuring a low allergy risk
NO WHEAT, MAIZE, SOYA OR CORN And potato flour makes it 100% gluten free
NATURAL INGREDIENTS All natural preservatives, no genetically modified ingredients
NUTRITIONAL INGREDIENTS Designed for strong bones, healthy muscles and shiny coats
GUILT-FREE TREATING Go Native Meaty Treats, specifically designed low fat, low calorie recipes
ORAL HEALTH Go Native Dental Super Sticks long lasting chews combined with anti-bacterial ingredients help maintain healthy teeth and gums
MANUFACTURED AT OUR OWN PRODUCTION FACILITY Go Native is carefully created at our own factory which is accredited to BRC global standard for Food Safety (Grade AA)
MONO-PROTEIN Contains only ultra premium single sourced chicken, duck, salmon and herring
CONTAINS NO GM INGREDIENTS Formulated and created with only the finest natural ingredients
Go Native Herring Dog Food Ingredients
Composition
Fresh Herring 40%, Dehydrated Herring 24%, Potato Starch, Sweet Potato, Herring Oil 6.5%, Pea Starch, Whole Linseed, Dried Seaweed, Alfalfa, Hydrolysed Liver Protein 1%, Sodium Chloride, Yeast Extract, Dried Apple, Dried Kale (5% fresh Kale equivalant), Dried Carrot (5% fresh Carrot Equivalant) Glucosamine Hydrochloride, Chondroitin Sulphate, BOTANICALS: Alfalfa, Dried Broccoli, Dried Blueberry, Dried Carrot, Dried Cranberry, Dried Ginger, Dried Marigold, Oregano, Dried Rosehip, Dried Spinach, Turmeric, Yucca schidigera.
Analytical Constituents
Protein
29.0%
Fat Content
21.0%
Crude Fibres
2.0%
Ash
7.5%
Moisture (max)
10.0%
Go Native Herring Dog Food FEEDING GUIDE
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
Feed puppies from 6 weeks onwards, 3 times per day until the age of 6 months, then reduce to twice per day.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Breed type
Body Weight
Less Active
Active
Highly Active
Toy
1kg
17g
20g
23g
2kg
31g
36g
41g
Small
3kg
39g
46g
53g
4kg
55g
65g
75g
5kg
62g
73g
84g
6kg
72g
85g
98g
8kg
93g
109g
125g
Medium
10kg
106g
125g
144g
12kg
122g
143g
164g
14kg
142g
167g
192g
16kg
158g
186g
214g
18kg
170g
200g
230g
20kg
183g
215g
247g
22kg
196g
230g
265g
Large
26kg
220g
259g
298g
30kg
245g
288g
331g
35kg
279g
328g
377g
40kg
312g
367g
422g
Giant
50kg
344g
405g
465g
60kg
383g
450g
518g
70kg
417g
490g
564g
You will typically feed less Go Native than other dog foods owing to its nutritionally dense content with 70% meat content.
Go Native products should be stored out of reach of children in a cool dry place below 25ºC and out of direct sunlight.
Go Native Treats are suitable at any time as a snack or reward.
Go Native Treats and Dental Super Sticks are suitable for dogs 6 months and older
Carnilove Salmon & Turkey Puppy Food Description
Carnilove Salmon & Turkey Puppy Food is a grain-free and potato-free formula crafted for puppies of all breeds, aged 1 to 12 months. This premium blend combines salmon and turkey as key ingredients, providing essential nutrients to support mental and physical development during your puppy’s critical growth period.
Carnilove Salmon & Turkey Puppy Food Key Benefits
High-Quality Protein for Growth: Salmon and turkey are rich in highly digestible proteins, supporting muscle development and lean body mass.
Cognitive and Cardiovascular Health: Packed with omega-3 fatty acids, salmon promotes healthy brain function and cardiovascular health while helping to regulate metabolism.
Skin & Coat Health: Omega-3 and omega-6 fatty acids improve skin quality and promote a glossy coat, keeping your puppy looking and feeling their best.
Immune Support & Vitality: Turkey provides essential vitamins B3 and B6 and minerals like zinc, crucial for brain function, muscle tone, and a strong immune system.
Natural, Ancestral Diet: Formulated with 70% wild-origin meats and 30% forest fruits, vegetables, and berries, Carnilove aligns with the natural dietary needs of puppies, inspired by their ancestral diets.
Carnilove Salmon & Turkey Puppy Food Is Ideal For
All breeds of puppies aged 1 to 12 months, offering balanced nutrition for healthy growth and activity.
Carnilove Salmon & Turkey Puppy Food Ingredients
Salmon meal (25%), turkey meal (20%), yellow peas (19%), chicken fat (preserved with tocopherols, 10%), deboned salmon (5%), hydrolysed chicken protein (5%), tapioca starch (5%), chicken liver (3%), apples (2%), salmon oil (2%), carrots (1%), flaxseed (1%), chickpeas (1%), hydrolysed crustacean shells (glucosamine source, 0.031%), cartilage extract (chondroitin source, 0.019%), brewer's yeast (mannan-oligosaccharides source, 0.018%), chicory root (fructo-oligosaccharides source, 0.012%), yucca schidigera (0.011%), algae (0.01%), psyllium (0.01%), thyme (0.01%), rosemary (0.01%), oregano (0.01%), cranberries (0.0008%), blueberries (0.0008%), raspberries (0.0008%).
Nutritional Analysis:
Crude Protein: 38.0%
Fat Content: 20.0%
Crude Ash: 7.9%
Crude Fibre: 2.5%
Moisture: 10.0%
Calcium: 1.4%
Phosphorus: 1.1%
Metabolic Energy: 4,100 kcal/kg
Omega-3: 0.71%
Omega-6: 2.67%
Vitamins and Trace Elements:
Vitamin A: 20,000 IU
Vitamin D3: 1,500 IU
Vitamin E: 500 mg
Zinc: 100 mg
Iron: 85 mg
Manganese: 40 mg
Iodine: 0.75 mg
Copper: 18 mg
Selenium: 0.28 mg
Carnilove Salmon & Turkey Puppy Food Feeding Guide
In Line with Carnilove’s Philosophy
Carnilove’s recipes are thoughtfully crafted to resemble the natural diet of dogs, using proportions and ingredients that reflect the dietary needs of dogs before agriculture, enhanced with modern production techniques for balanced, nutritious food.
Carnilove Large Breed Salmon & Turkey Puppy Food Description
Carnilove Salmon & Turkey is a premium grain-free and potato-free formula designed specifically for large breed puppies (expected adult weight over 25kg). This balanced diet provides the essential nutrients needed for healthy growth and development, supporting your puppy’s journey to a strong, active adult life.
Why Choose Carnilove Salmon & Turkey for Your Large Breed Puppy?
High-Quality Protein Sources: Salmon and turkey offer highly digestible proteins to support muscle growth and development, ensuring your puppy gets the best start.
Omega-3 Rich for Brain Development: Salmon is rich in omega-3 unsaturated fatty acids, which promote healthy brain development, support cardiovascular health, and help regulate metabolism.
Skin and Coat Health: Omega-3s also contribute to a shiny coat and healthy skin, helping your puppy look and feel their best.
Vitamins & Trace Elements: Turkey is packed with vitamins B3 and B6, essential for proper brain function, muscle tone, and overall growth, as well as trace minerals like zinc for immune support.
Wild-Origin Ingredients: Contains 70% wild-origin meats and 30% forest fruits, vegetables, and berries, offering a natural, nutrient-rich diet that aligns with your puppy’s ancestral needs.
Carnilove Large Breed Salmon & Turkey Puppy Food is Suitable For
Large breed puppies expected to reach an adult weight of over 25kg.
Puppies needing a diet that supports muscle growth, joint health, and overall well-being.
Carnilove Large Breed Salmon & Turkey Puppy Food Composition
Ingredients:Salmon meal (25%), turkey meal (20%), yellow peas (18%), chicken fat (preserved with tocopherols, 9%), deboned salmon (6%), hydrolysed chicken protein (5%), tapioca starch (5%), apples (3%), chicken liver (3%), salmon oil (2%), carrots (1%), flaxseed (1%), chickpeas (1%), hydrolysed crustacean shells (glucosamine source, 0.031%), cartilage extract (chondroitin source, 0.019%), brewer's yeast (mannan-oligosaccharides source, 0.018%), chicory root (fructo-oligosaccharides source, 0.012%), yucca schidigera (0.011%), algae (0.01%), psyllium (0.01%), thyme (0.01%), rosemary (0.01%), oregano (0.01%), cranberries (0.0008%), blueberries (0.0008%), raspberries (0.0008%).
Nutritional Analysis:
Crude Protein: 38.0%
Fat Content: 16.0%
Crude Ash: 7.8%
Crude Fibre: 2.5%
Moisture: 10.0%
Calcium: 1.3%
Phosphorus: 1.0%
Metabolic Energy: 3,800 kcal/kg
Omega-3: 0.68%
Omega-6: 2.2%
Vitamins and Trace Elements per kg:
Vitamin A: 24,000 IU
Vitamin D3: 1,600 IU
Vitamin E (α-tocopherol): 500 mg
Zinc: 100 mg
Iron: 85 mg
Manganese: 40 mg
Iodine: 0.75 mg
Copper: 18 mg
Selenium: 0.28 mg
Designed for Natural Nutrition:Carnilove is inspired by the natural diet of dogs before the advent of agriculture, providing your puppy with a diet that mirrors their wild ancestry. This formula blends tradition with advanced production techniques to deliver a balanced, nutritious food that supports your puppy’s growth, vitality, and development.
Carnilove Large Breed Salmon & Turkey Puppy Food Feeding Guide
Adult dog
weight (kg)
25
30
40
50
60
70
80
90 <
Dailyconsumption (g/day)
Age(Months)
1-3
Feed Puppy
3-4
230
250
270
290
330
340
390
400
4-6
260
290
360
400
500
540
600
650
6-12
250
300
370
440
500
560
620
680
12-18
240
290
360
430
490
560
620
680
18-24
230
280
350
410
480
550
610
660
24-30
Feed Large Adult
410
470
530
580
640
> 30
Feed Large Breed Adult
Air Dried Beef Cartilage. A natural source of Glucosamine and Chondroitin - Good for Joints.
Anco Naturals Moon Bone is 100% Natural, 100% Tasty, and Contains NO Additives, Flavourings or Preservatives.
Great for even the best of chewers!
Low in Fat
High in Protein
Gluten Free
No Artificial Flavourings
No Preservatives
100% Meat Treat
"For Supervised Chewing Only"
Ingredients: 100% Beef Cartilage
Nutritional Analysis
Protein 78%, Fat 6%, Ash 11%
Anco Chicken Jerky Fillets
Like All Anco Treats Our Chicken Jerky Fillets Are 100% Natural, 100% Tasty, And Contains NO Additives, Flavourings Or Preservatives. Anco Chicken Jerky Fillets Can Be Snapped Easily Into Smaller Pieces For Small Dogs, Puppies, Or Used As A Training Treat.
Low In Fat
High In Protein
Gluten Free
No Artificial Flavourings
No Preservatives
Ingredients: Chicken Breast Meat, Vegetable Glycerin, Sunflower Oil, Minerals.
Nutritional Analysis
Protein 40%, Fat 18%, Ash 8%, Moisture 25%
Buffalo Braids Medium
Approx 15cm
Contain Only 100% Grass Fed Water Buffalo
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats
100% Natural..They're Naturally Better
Nutritional Analysis
Protein 76%, Fat 8%, Ash 5%
Anco Naturals Giant Hairy Deer Leg.
These Long-lasting Chews Are Simply Air Dried To Preserve As Many Nutrients As Possible. A Single Source Protein, Deer / Venison Is A Good Alternative To More Widely Available Proteins If Your Dog Has Common Protein Allergies Or Sensitivities. A Perfect Dental Aid, They Help To Remove Tartar From Your Dogs Teeth. The Hair Naturally Aids The Removal Of Any Parasites From The Intestinal Tract.
Key Benefits:-
* 100% Deer / Venison
* Perfect Dental Chew
* Hypoallergenic
* Air Dried For Maximum Nutrient Retention
* Aids In The Elimination Of Parasites
* No Chemical Additives, Preservatives, Flavourings
Anco Easy Antler Medium.
Our Medium Easy Antlers Weigh Approximately 51-80g.
100% Completely Natural Seasonal Product
Pure, Durable, Animal- And Environmentally Friendly
Rich In Calcium And Other Minerals
An Attractive Scent For The Dog
Tough And Hard, Long Lasting And Does Not Splinter
Hypo-allergenic And Free Of Gluten
Does Not Get Slimy Or Sticky When Being Chewed On
Antlers Are Even Great For Small Animals Such As Hamsters To Chew On!
Nutritional Analysis
Protein 37%, Fat 0.1%, Ash 55%, Fibre 2%
"For Supervised Chewing Only"
"Any Natural Treat Containing Bone Carries A Risk Of Splintering"
Grain Free Pure Nature Lamb Dog Food Description
Grain Free Pure Nature Lamb Dog Food Range contains our largest selection of recipes, and it’s easy to see why. A combination of delicious recipes and freshly prepared proteins with the benefit of being Grain Free makes them an irresistible choice for both customer and pet alike.
Grain Free Pure Nature Lamb Dog Food Key Benefits
Lamb with Sweet Potato & Mint
50% Total Lamb - Lamb is a nutrient dense, highly digestible protein source.
Min 26% Freshly Prepared Lamb - Responsibly sourced & highly digestible.
Added Omega 3 Supplement - To help support healthy skin & coat.
Digestive Health - Pre-biotics MOS & FOS may help to promote the growth of healthy gut bacteria and aid digestion.
Grain Free Pure Nature Lamb Dog Food Ingredients
Composition:
Lamb 50% (including Freshly Prepared Lamb 30%, Dried Lamb 18% & Lamb Stock 2%), Sweet Potato (23%), Peas (9%), Potato, Pea Protein, Linseed, Beet Pulp, Omega 3 Supplement, Minerals, Mint (0.2%), Fructooligosaccharides (FOS, 96 mg/kg), Mannanoligosaccharides (MOS, 24 mg/kg)
Analytical Constituents:
Crude Protein 26%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 10%
Leader Senior Small Breed Dog Food Description
Leader Senior Small Breed Dog Food is formulated specifically for older small breed dogs.
Many small breeds age slower than larger dogs, but their nutritional needs do change over time. This highly digestible blend of chicken and rice supports digestive tract motility and heathy joints. The small kibble size is easy for small senior dogs over 10 year’s old to chew.
Leader Senior Small Breed Dog Food Key Benefits
Chicken number one ingredient
100% natural
Joint support
Blended with botanicals
Strong Immune System
Joint Health
Small Kibble Size
As dogs enter their senior years, they benefit from diets which are designed to support healthy ageing.
The carefully balanced chicken and rice formulation of Leader Senior Small Breed helps to support good motility in the digestive tract and increased levels of glucosamine and chondroitin help to promote healthy joints.This recipe is highly digestible, while the small kibble shape and size is perfectly suited to small breed dogs.
Leader Senior Small Breed Dog Food is ideal for
Ideal for Senior Small Breed Dogs
Leader Senior Small Breed Dog Food Composition
Dehydrated Chicken (27%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate.
Analytical Constituents
Protein
23.0%
Fat Content
12.0%
Crude Fibres
2.2%
Ash
6.5%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
24,000 iu
Vitamin D3
2,000 iu
Vitamin E(Alpha Tocopherol)
250 iu
Trace Elements
Copper Sulphate Pentahydrate
28.0 mg
Sodium Selenite
0.3 mg
Iron Sulphate Monohydrate
250.0 mg
Manganese Oxide
65.0 mg
Zinc Oxide
97.2 mg
Zinc Chelate of Amino Acid Hydrate
200.0 mg
Calcium Iodate Anhydrous
2.4 mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Senior Small Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Amount recommended above are total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Body Weight
Less Active
Active
Highly Active
1kg
26g
30g
35g
2kg
43g
50g
58g
3kg
55g
65g
75g
4kg
68g
80g
92g
5kg
81g
95g
109g
6kg
94g
110g
127g
8kg
115g
135g
155g
10kg
132g
155g
178g
12kg
145g
170g
196g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for small breeds when they are approximately 10 years old and older. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight and those who need extra protein and omega 3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Leader Adult Sensitive Small Breed Dog Food Description
Small dogs with food intolerance can suffer big problems with their stomachs and skin. But this gentle, wholesome lamb and potato blend gives the nutrition they need with omega 3 oils to support their heart and skin health. The small kibble size is perfect for little dogs.
Leader Adult Sensitive Small Breed Dog Food Key Benefits
Nutritious lamb
Allergy care
100% natural
Optimal digestion
Gentle Formulation
Low Allergy Risk
Small Kibble Size
Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Small Breed Sensitive includes lamb and potatoes, which can help to minimise skin irritation and digestive upsets.
This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands. The small kibble shape and size is perfectly suited to small breed dogs.
Leader Adult Sensitive Small Breed Dog Food is ideal for
Ideal for Adult Small Breed Dogs
Leader Adult Sensitive Small Breed Dog Food Composition
Dehydrated Lamb (30%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca Schidigera.
Analytical Constituents
Protein
24.0%
Fat Content
15.0%
Crude Fibres
2.2%
Ash
7.5%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
21,750 iu
Vitamin D3
1,875 iu
Vitamin E(Alpha Tocopherol)
233 iu
Trace Elements
Copper Sulphate Pentahydrate
28.0 mg
Sodium Selenite
0.3 mg
Iron Sulphate Monohydrate
229.2 mg
Manganese Oxide
65.0 mg
Zinc Oxide
91.0 mg
Zinc Chelate of Amino Acid Hydrate
187.5 mg
Calcium Iodate Anhydrous
2.4 mg
Amino Acids
3.2.3 L-Lysine Monohydrochloride
1,060mg
3.4.1 L-Tryptophan
100mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Adult Sensitive Small Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
Feed puppies from 6 weeks onwards, 3 times per day until the age of 6 months, then reduce to twice per day.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Amount recommended above are total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Body Weight
Less Active
Active
Highly Active
1kg
26g
30g
35g
2kg
43g
50g
58g
3kg
55g
65g
75g
4kg
68g
80g
92g
5kg
81g
95g
109g
6kg
94g
110g
127g
8kg
115g
135g
155g
10kg
132g
155g
178g
12kg
145g
170g
196g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for small breeds until they are approximately 10 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight and those who need extra protein and omega 3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Pet Munchies Beef Liver Sticks 90g Description
Pet Munchies Beef Liver Sticks are premium quality dog treats made with 76.5% beef liver and no artificial additives, preservatives, flavourings, or colourings. These naturally low-fat snacks are crafted to provide a delicious and protein-rich reward that supports your dog’s health. Ideal for adult dogs and puppies over 4 months, they are a satisfying way to treat your canine companion while keeping their diet clean and simple.
Pet Munchies Beef Liver Sticks 90g Key Features & Benefits
High Beef Liver Content – 76.5% beef liver for maximum flavour and nutrition
All-Natural Ingredients – No artificial colours, flavours, or preservatives
Low in Fat – A lean treat option ideal for health-conscious dog owners
Suitable for Puppies 4 Months+ – Gentle and easy to chew for young dogs
Perfect for Training or Reward – Tasty and high-protein treat your dog will love
Composition
Beef Liver (76.5%)
Vegetable Protein
Coconut Glycerin
Sorbitol
Salt
Feeding Guide
Please remember that treats should make up a small part of your pet’s balanced diet. Always supervise your pet while feeding and ensure fresh drinking water is available.
Analytical Constituents
Crude Protein: 49%
Fat Content: 4%
Crude Fibre: 1%
Crude Ash: 5.5%
Moisture: 20%
Vitamin A: 1.68mg/kg
Vitamin E: 0.144mg/kg
Copper (Copper Sulphate): 7.4mg/kg
Healthy Paws Lamb Lung Cubes Description
Introducing Healthy Paws latest addition: All-Natural Lamb Lung Cubes Dog Treats! These delicious treats are made from 100% natural lamb, air-dried to perfection and free from gluten. Perfect for dogs of all ages and breeds.
Healthy Paws Lamb Lung Cubes Key Benefits
100% natural lamb lung cubes
Gluten-Free
No Additives
Rich in vitamins and minerals
Highly digestible.
Our Healthy Paws Natural Dog Treats are crafted with care to ensure your furry friend get the best. Whether it's for training or just showing some extra love, these treats are ideal for intermittent or supplemental feeding.
Healthy Paws Lamb Lung Cubes Ingredients
Ingredients: Lamb Lung
Analytical Constituents: Crude Protein 65%, Crude Fat 7%, Crude Ash 5%, Moisture 10%
Healthy Paws Beef Lung Cubes Description
Introducing Healthy Paws latest addition: All-Natural Beef Lung Cubes Dog Treats! These delicious treats are made from 100% natural beef, air-dried to perfection and free from gluten. Perfect for dogs of all ages and breeds.
Healthy Paws Beef Lung Cubes Key Benefits
100% natural beef lung cubes
Gluten-Free
No Additives
Rich in vitamins and minerals
Highly digestible
Our Healthy Paws Natural Dog Treats are crafted with care to ensure your furry friend get the best. Whether it's for training or just showing some extra love, these treats are ideal for intermittent or supplemental feeding.
Healthy Paws Beef Lung Cubes Ingredients
Ingredients: Beef Lung
Analytical Constituents: Crude Protein 65%, Crude Fat 7%, Crude Ash 5%, Moisture 10%
Healthy Paws Beef Lung Biscuits Description
Introducing Healthy Paws latest addition: All-Natural Beef Lung Biscuit Dog Treats! These delicious treats are made from 100% natural beef, air-dried to perfection and free from gluten. Perfect for dogs of all ages and breeds.
Healthy Paws Beef Lung Biscuits Key Benefits
100% natural beef lung biscuits
Gluten-Free
No Additives
Rich in vitamins and minerals
Highly digestible.
Our Healthy Paws Natural Dog Treats are crafted with care to ensure your furry friend get the best. Whether it's for training or just showing some extra love, these treats are ideal for intermittent or supplemental feeding.
Healthy Paws Beef Lung Biscuits Ingredients
Ingredients: Beef Lung
Analytical Constituents: Crude Protein 65%, Crude Fat 7%, Crude Ash 5%, Moisture 10%
Anco Antler Extra Large.
Our XL Antlers weighs approximately 226-320g.
100% completely natural seasonal product
Pure, durable, animal- and environmentally friendly
Rich in calcium and other minerals
An attractive scent for the dog
Tough and hard, long lasting and does not splinter
Hypo-allergenic and free of gluten
Does not get slimy or sticky when being chewed on
Nutritional Analysis
Protein 37%, Fat 0.1%, Ash 55%, Fibre 2%
"For Supervised Chewing Only"
"Any natural treat containing bone carries a risk of splintering"
Meat Filled Hooves.
Natural Cow Hooves With A 100% Natural Meat Filled Centre
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats!
100% Natural..They're Naturally Better!
The hair on the Rabbit Ears naturally aids the removal of any parasites from the intestinal tract. Air dried to preserve as many nutrients as possible.
KEY BENEFITS:
* Single source protein - 100% Rabbit
* Naturally gluten and grain free
* Rich in nutrients
* Air dried
* No artificial additives of any kind
Nutritional Analysis
Protein 46.6%, Fat 33.1%, Ash 2.0%
Anco Easy Antler Large.
Our Large Easy Antlers Weigh Approximately 81-120g.
100% Completely Natural Seasonal Product
Pure, Durable, Animal- And Environmentally Friendly
Rich In Calcium And Other Minerals
An Attractive Scent For The Dog
Tough And Hard, Long Lasting And Does Not Splinter
Hypo-allergenic And Free Of Gluten
Does Not Get Slimy Or Sticky When Being Chewed On
Antlers Are Even Great For Small Animals Such As Hamsters To Chew On!
Nutritional Analysis
Protein 37%, Fat 0.1%, Ash 55%, Fibre 2%
"For Supervised Chewing Only"
"Any Natural Treat Containing Bone Carries A Risk Of Splintering"
Leader Adult Sensitive Salmon Medium Breed Dog Food Description
Dogs with food intolerance can suffer big problems with their stomachs and skin. But this gentle, wholesome salmon and potato blend gives the nutrition they need with omega-3 oils to support their heart and skin health.
Leader Adult Sensitive Salmon Medium Breed Dog Food is formulated specifically to meet the needs of dogs with sensitive stomachs. This hypoallergenic limited ingredient formula contains 100% natural ingredients with prebiotics to help your dog maintain a healthy lifestyle.
Leader Adult Sensitive Salmon Medium Breed Dog Food Key Benefits
Nutritious Salmon
Allergy care
100% Natural
Optimal digestion
Wheat gluten free
Prebiotics for a healthy gut
Gentle Formulation
Low Allergy Risk
Omega-3 & 6 for Glossy coats
Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Medium Breed Sensitive includes salmon and potatoes, which can help to minimise skin irritation and digestive upsets.
This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands.
Ideal for Adult Medium Breed Dogs
Leader Adult Sensitive Salmon Medium Breed Dog Food Composition
Dehydrated Salmon (27%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca Schidigera.
Analytical Constituents
Protein
24.0%
Fat Content
12.0%
Crude Fibres
2.1%
Ash
7.0%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
19,500 i.u.
Vitamin D3
1,750 i.u.
Vitamin E(Alpha Tocopherol)
215 i.u.
Trace Elements
Copper Sulphate Pentahydrate
7.0 mg
Sodium Selenite
0.15 mg
Iron Sulphate Monohydrate
75 mg
Manganese Oxide
40 mg
Zinc Oxide
70.0 mg
Zinc Chelate of Amino Acid Hydrate
30 mg
Calcium Iodate Anhydrous
1.5 mg
Amino Acids
3.2.3 L-Lysine Monohydrochloride
1,800mg
3.4.1 L-Tryptophan
100mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Adult Sensitive Salmon Medium Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity, and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
Feed puppies from 6 weeks onwards, 3 times per day until the age of 6 months, then reduce to twice per day.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
The amounts recommended below are the total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Bodyweight
Less Active
Active
Highly Active
6kg
89g
105g
121g
8kg
111g
130g
150g
10kg
131g
154g
177g
12kg
149g
175g
201g
14kg
170g
200g
230g
16kg
187g
220g
253g
18kg
204g
240g
276g
20kg
217g
255g
293g
22kg
234g
275g
316g
24kg
251g
295g
339g
26kg
264g
310g
357g
28kg
276g
325g
374g
30kg
293g
345g
397g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for medium breeds until they are approximately 8 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age, and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight, and those who need extra protein and Omega-3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Leader Adult Sensitive Lamb Medium Breed Dog Food Description
Dogs can suffer from food intolerance just as people can. Symptoms can include upset stomach and irritated skin. This wholesome, natural lamb and potato feed is gentle on their digestion and meets all their nutritional needs. It offers omega 3 fatty acids for healthy skin.
Leader Adult Sensitive Lamb Medium Breed Dog Food Key Benefits
Nutritious lamb
Allergy care
100% natural
Optimal digestion
Gentle Formulation
Low Allergy Risk
Just like us, dogs can suffer from food sensitivities. The pure, natural, wholesome recipe of Leader Adult Sensitive includes lamb and potatoes, which can help to minimise skin irritation and digestive upsets
This carefully balanced and gentle recipe includes omega-3 oils and high quality proteins to satisfy nutritional demands.
Leader Adult Sensitive Lamb Medium Breed Dog Food is Ideal For
Ideal for Medium Breed Dogs
Leader Adult Sensitive Lamb Medium Breed Dog Food Ingredients
Composition
Dehydrated Lamb (28%), Brown Rice, White Rice, Sunflower Oil, Potato Protein, Whole Linseed, Minerals, Alfalfa, Seaweed Meal, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Yucca Schidigera.
Analytical Constituents
Protein
23.0%
Fat Content
11.0%
Crude Fibres
2.1%
Ash
7.0%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
19,500 iu
Vitamin D3
1,750 iu
Vitamin E(Alpha Tocopherol)
215 iu
Trace Elements
Copper Sulphate Pentahydrate
28.0 mg
Sodium Selenite
0.3 mg
Iron Sulphate Monohydrate
208.5 mg
Manganese Oxide
65.0 mg
Zinc Oxide
85.0 mg
Zinc Chelate of Amino Acid Hydrate
175.0 mg
Calcium Iodate Anhydrous
2.4 mg
Amino Acids
3.2.3 L-Lysine Monohydrochloride
1,800mg
3.4.1 L-Tryptophan
100mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Adult Sensitive Lamb Medium Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
Feed puppies from 6 weeks onwards, 3 times per day until the age of 6 months, then reduce to twice per day.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Amount recommended above are total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Body Weight
Less Active
Active
Highly Active
6kg
89g
105g
121g
8kg
111g
130g
150g
10kg
131g
154g
177g
12kg
149g
175g
201g
14kg
170g
200g
230g
16kg
187g
220g
253g
18kg
204g
240g
276g
20kg
217g
255g
293g
22kg
234g
275g
316g
24kg
251g
295g
339g
26kg
264g
310g
357g
28kg
276g
325g
374g
30kg
293g
345g
397g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for medium breeds until they are approximately 8 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight and those who need extra protein and omega 3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Pet Munchies Salmon Training Treats 50g Description
Pet Munchies Salmon Training Treats are premium gourmet bites, delicately baked to perfection using the finest natural ingredients. Made with 75% wild salmon, these training treats are a natural source of Omega-3, minerals, and one of the few foods rich in vitamin D. Ideal as a reward or everyday indulgence, these grain and gluten-free treats are suitable for dogs and puppies over 4 months of age.
Pet Munchies Salmon Training Treats 50g Key Features & Benefits
75% Wild Salmon – High-protein single-source protein rich in natural goodness
Delicately Baked – Prepared in their own juices to retain flavour and nutrients
Rich in Omega 3 & Vitamin D – Supports heart, joint, and skin health
Grain & Gluten Free – Ideal for dogs with sensitive stomachs or allergies
Perfect for Training – Tasty bite-sized format suitable for all breeds and sizes
No Artificial Additives – Free from artificial colours and flavours
Composition
Wild Salmon (75%)
Coconut Glycerin
Vegetable Protein
Tapioca Starch
Sorbitol
Feeding Guide
Please remember that dog treats should make up a small part of your pet’s balanced diet. Supervise your dog whilst feeding them a treat and ensure fresh drinking water is available.
Suitable for puppies 4 months+
Analytical Constituents
Crude Protein: 34%
Fat Content: 7%
Crude Fibre: 1%
Crude Ash: 4%
Moisture: 22%
Vitamin B6: 1.28mg/kg
Vitamin D: 0.227mg/kg
Omega 3: 21,800mg/kg
Pet Munchies Liver & Chicken Training Treats 150g Description
Pet Munchies Liver & Chicken Training Treats 150g are premium gourmet bites crafted from 100% natural quality real beef liver and chicken breast. Delicately baked in their own natural juices, these tasty treats are ideal for training or everyday enjoyment. Naturally low in fat and free from wheat, soya, and gluten, they are suitable for pups and dogs of all sizes.
Whether used as a reward or simply for pleasure, these soft and chewy bites offer a high-protein, wholesome treat you can feel good about. Perfect for encouraging good behaviour while supporting a healthy, balanced diet.
Pet Munchies Liver & Chicken Training Treats 150g Key Features & Benefits
100% Natural Ingredients – Made with real beef liver (36%) and chicken breast (35%)
Perfect for Training – Bite-sized pieces great for rewarding dogs during training
Gently Baked – Cooked in their own natural juices for maximum taste
Low in Fat – A healthy treat that supports a balanced diet
Free From – Wheat, soya, and gluten free
Suitable for Puppies 4 Months+
Composition
Beef Liver (36%)
Chicken Breast (35%)
Albumen
Coconut Glycerin
Tapioca Starch
Salt
Feeding Guide
Please remember that treats should make up a small part of your pet’s balanced diet. Supervise your pet whilst feeding them a treat and ensure fresh drinking water is available.
Suitable for puppies 4 months+
Analytical Constituents
Crude Protein: 43%
Fat Content: 3%
Crude Fibre: 1%
Crude Ash: 2.59%
Moisture: 26%
Vitamin A: 0.14mg/kg
Vitamin D: 1mg/kg
Vitamin E: 11mg/kg
Copper (copper sulphate): 2mg/kg
Pet Munchies Duck Strips 320g Value Pack Description
Pet Munchies Duck Strips 320g Value Pack offers a delicious and healthy treat option for dogs of all sizes. Made from premium gourmet duck breast meat, these treats are roasted to perfection to lock in natural flavour. With no artificial additives or preservatives, and completely wheat and gluten free, they make a great choice for dogs with sensitive digestion.
These soft yet chewy duck strips are ideal as a complementary treat to your dog’s daily diet. Packed with high-quality protein and low in fat, they’re perfect for training rewards or everyday indulgence – all while supporting your pet’s well-being.
Pet Munchies Duck Strips 320g Value Pack Key Features & Benefits
Made with Premium Duck Breast – 81.3% duck content for a high-protein reward
Roasted to Perfection – Delicious texture and rich flavour your dog will love
Wheat & Gluten Free – Gentle on sensitive stomachs
No Artificial Additives or Preservatives
Low in Fat – Ideal for healthy, daily treating
Suitable for Puppies 4 Months+
Composition
Duck Breast (81.3%)
Vegetable Protein
Coconut Glycerin
Sorbitol
Tapioca Starch
Salt
Feeding Guide
Please remember that treats should make up a small part of your pet’s balanced diet. Supervise your pet whilst feeding them a treat and ensure fresh drinking water is available.
Suitable for puppies 4 months+
Analytical Constituents
Crude Protein: 45%
Fat Content: 2%
Crude Fibre: 1%
Crude Ash: 6.5%
Moisture: 18%
Vitamin E: 0.123mg/kg
Copper (copper sulphate): 10mg/kg
Pet Munchies Chicken Training Treats 50g Description
Pet Munchies Chicken Training Treats 50g are premium complementary dog treats made from 100% natural chicken breast. Crafted using the finest ingredients and delicately prepared to lock in flavour, these bite-sized training treats are ideal for rewarding dogs of all breeds and sizes.
With no artificial additives, colours, flavours or preservatives, they are a healthy, low-fat choice to support your dog’s positive behaviour. Suitable for puppies over 4 months, these soft, easy-to-chew snacks are perfect for training sessions or everyday rewards.
Pet Munchies Chicken Training Treats 50g Key Features & Benefits
Made with 62% Chicken Breast – High-protein, natural meat content
All-Natural Ingredients – No artificial preservatives, flavours, or colours
Perfect for Training – Bite-sized treats ideal for quick rewards
Low in Fat – A guilt-free choice for frequent treating
Suitable for Puppies 4 Months+
Composition
Chicken Breast (62%)
Tapioca Starch
Coconut Glycerin
Albumen
Salt
Feeding Guide
Please remember that treats should make up a small part of your pet’s balanced diet. Supervise your pet whilst feeding them a treat and ensure fresh drinking water is available.
Suitable for puppies 4 months+
Product information
with chicken breast
meat content 70 %
Composition
chicken breast (70 %), soy protein, glycerine, potato starch, sorbitol | gluten-free formula | Store in a cool and dry place.
Analytical Component
Fat content
3%
Moisture content
18%
Protein
44%
Crude ash
3%
Crude fibre
1%
Healthy Paws Lamb Lung Biscuits Description
Introducing Healthy Paws latest addition: All-Natural Lamb Lung Biscuits Dog Treats! These delicious treats are made from 100% natural lamb, air-dried to perfection and free from gluten. Perfect for dogs of all ages and breeds.
Healthy Paws Lamb Lung Biscuits Key Benefits
100% natural lamb
Gluten-Free
No Additives
Rich in vitamins and minerals
Highly digestible
Our Healthy Paws Natural Dog Treats are crafted with care to ensure your furry friend get the best. Whether it's for training or just showing some extra love, these treats are ideal for intermittent or supplemental feeding.
Healthy Paws Lamb Lung Biscuits Ingredients
Ingredients: Lamb Lung.
Analytical Constituents: Crude Protein 65%, Crude Fat 7%, Crude Ash 5%, Moisture 10%
Anco Naturals Goat Sticks are great long-lasting chews. A perfect dental aid, they help to remove tartar from your dogs teeth.
Goat is a good alternative to more widely available proteins if your dog has common protein allergies or sensitivities.
Anco Goat comes from animals raised ethically on farms in Europe.
Key benefits:-
* 100% Goat
* Perfect dental chew
* Hypoallergenic
* No chemical additives, preservatives, flavourings
Nutritional Analysis
Protein 56.26%
Fat 32.49%
Ash 4.6%
Frozzys Superbites are a delicious and nutritious treat for your dog. Made with 100% natural nourishing ingredients that taste delicious and your pooch will love eating. They are gently baked in the UK into tasty paw shaped treats.
All our Superbites are made without grain and are easy on your dogs digestive system.
We use linseed and rapeseed oils which are naturally rich in omega 3 & 6 and promotes a healthy skin and coat.
Our Superbite paws are low in calories too – only 48 calories per 5 bites.
Contains Only 100% Duck
NO Artificial Colourings ·
NO Artificial Fragrances ·
NO Artificial Flavours ·
NO Preservatives ·
NO Additives
Gluten Free Treats
100% Natural. They're Naturally Better
Nutritional Analysis
Protein 30.6%, Fat 33.3%, Ash 13.4%
Any natural treat containing bone carries a risk of splintering.
Dogs should always be supervised when eating.
Fresh water should be available at all times.
Turkey Wings - 6 Pack.
Contains Only 100% Turkey
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats
100% Natural..They're Naturally Better
Nutritional Analysis
Protein 44.4%, Fat 38.1%, Ash 13.9%
Any Natural Treat Containing Bone Carries A Risk Of Splintering.
Dogs Should Always Be Supervised When Eating.
Fresh Water Should Be Available At All Times.
Lamb Braids Medium
Approx 15cm
Contain Only 100% Lamb
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats
100% Natural..They're Naturally Better
Nutritional Analysis
Protein 54%, Fat 39%, Ash 2%
Large Buffalo Braids
Approx 30cm
Contain Only 100% Grass Fed Water Buffalo
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats
100% Natural..They're Naturally Better
Nutritional Analysis
Protein 76%, Fat 8%, Ash 5%
Anco Naturals Beef Tails
Contain Only 100% Beef.
NO Artificial Colourings
NO Artificial Fragrances
NO Artificial Flavours
NO Preservatives
NO Additives
Gluten Free Treats
100% Natural..They're Naturally Better
Nutritional Analysis
Protein 58.2%, Fat 19.2%, Ash 13.2%
"For Supervised Chewing Only"
"Any Natural Treat Containing Bone Carries A Risk Of Splintering"
Dried Sprats.
Nutritious Hypoallergenic Fish Treats For Dogs
100 % Natural
Hypoallergenic
Contains Omega 3 & 6
Caught In The Baltic Sea
Made From 100% Fresh Fish
NO Wheat NO Additives NO Gluten NO Soya NO Dairy NO Artificial Preservatives NO Colourings
Health Benefits:
Helps To Promote A Healthy Skin & Coat
Great For Teeth - Helps Remove Tartar
Eye & Brain Development - Increased Intelligence & Training Ability
Gentle On Digestion - Great For Dogs With Sensitive Stomachs
* Not Suitable For Puppies Under 4 Months Old *
Nutritional Analysis
Protein 44.4%, Fat 33.1%, Ash 9.6%, Fibre 7.9%
Nutritious Hypoallergenic Fish Treats for Dogs
100 % Natural
Hypoallergenic
Contains Omega 3 & 6
Made from 100% Fresh Fish
NO Wheat NO Additives NO Gluten NO Soya NO Dairy NO Artificial Preservatives NO Colourings
Health Benefits:
Helps to promote a healthy skin & coat
Great for teeth - helps remove tartar
Eye & brain development - increased intelligence & training ability
Gentle on digestion - great for dogs with sensitive stomachs
* Not suitable for puppies under 4 months old *
Nutritional Analysis
Protein 43.6%, Fat 23.3%, Ash 11.2%, Fibre 7.7%
Our Grain Free Adult Dog Range contains our largest selection of recipes, and it’s easy to see why. A combination of delicious recipes and freshly prepared proteins with the benefit of being Grain Free makes them an irresistible choice for both customer and pet alike.
Salmon with Trout, Sweet Potato & Asparagus
50% Total Salmon & Trout - Rich in vitamins, minerals and amino acids.
Added Omega 3 Supplement - To help support healthy skin & coat.
Min 26% Freshly Prepared Salmon & Trout - Responsibly sourced & highly digestible.
Digestive Health - Pre-biotics MOS & FOS may help to promote the growth of healthy gut bacteria and aid digestion.
Composition: Salmon & Trout 50% (including Freshly Prepared Salmon & Trout 36%, Dried Salmon 12% & Salmon Stock 2%), Sweet Potato (24%), Peas (9%), Potato, Beet Pulp, Linseed, Omega 3 Supplement, Minerals, Asparagus (0.3%), Fructooligosaccharides (FOS, 96 mg/kg), Mannanoligosaccharides (MOS, 24 mg/kg)
Analytical Constituents: Crude Protein 26%, Crude Fat 11%, Crude Fibre 3%, Crude Ash 7.5%
Grain Free Pure Nature Pork Dog Food Description
Our Grain Free Pure Nature Pork Dog Food contains our largest selection of recipes, and it’s easy to see why. A combination of delicious recipes and freshly prepared proteins with the benefit of being Grain Free makes them an irresistible choice for both customer and pet alike.
Grain Free Pure Nature Pork Dog Food Key Benefits
Pork with Sweet Potato & Apple
50% Total Pork - Pork is a good source of protein which also provides vitamins, important for general health and well-being including thiamin, niacin, riboflavin and vitamin B6.
Min 26% Freshly Prepared Pork - Responsibly sourced & highly digestible.
Added Omega 3 Supplement - To help support healthy skin & coat.
Digestive Health - Pre-biotics MOS & FOS may help to promote the growth of healthy gut bacteria and aid digestion.
Grain Free Pure Nature Pork Dog Food Ingredients
Composition: Pork 50% (including Freshly Prepared Pork 31%, Dried Pork 18% & Pork Stock 1%), Sweet Potato (22%), Peas (9%), Potato, Beet Pulp, Linseed, Omega 3 Supplement, Minerals, Apple (0.7%), Fructooligosaccharides (FOS, 96 mg/kg), Mannanoligosaccharides (MOS, 24 mg/kg)
Analytical Constituents: Crude Protein 26%, Crude Fat 15%, Crude Fibre 3.5%, Crude Ash 9%
Leader Supreme Adult Large Breed Dog Food Description
Leader Supreme Adult Large Breed Dog Food is formulated to meet the needs of big dogs, this Supreme food offers extra chicken protein, omega 3 oils, glucosamine and chondroitin. It provides the nutrition your large breed needs for healthy joints, a shiny coat and overall good health. The large kibble size is perfect for big dogs.
Leader Supreme Adult Large Breed Dog Food Key Benefits
Chicken number one ingredient
100% natural
Radiant coat formula
Blended with botanicals
Healthy Coat and Skin
Joint Health
Larger Kibble Size
For dogs who deserve to look and feel their very best. Higher levels of protein, oils and omega-3s in Leader Adult Large Breed Supreme provide superior nutrition for your adult dog to promote excellent health, vitality and appearance.
The chicken and rice formulation is highly digestible and palatable and enhanced with increased levels of glucosamine and chondroitin, which help to promote healthy joints. The large kibble shape and size is perfectly suited to large breed dogs.
Leader Supreme Adult Large Breed Dog Food is Ideal for
Ideal for Adult Large Dogs
Leader Supreme Adult Large Breed Dog Food Composition
Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca Schidigera, Chondroitin Sulphate.
Analytical Constituents
Protein
22.0%
Fat Content
13.0%
Crude Fibres
2.0%
Ash
6.5%
Moisture (max)
10.0%
Nutritional Additives per kg
Vitamins
Vitamin A
21,750 iu
Vitamin D3
1,875 iu
Vitamin E (Alpha Tocopherol)
233 iu
Trace Elements
Copper Sulphate Pentahydrate
28.0 mg
Sodium Selenite
0.3 mg
Iron Sulphate Monohydrate
229.2 mg
Manganese Oxide
65.0 mg
Zinc Oxide
91.0 mg
Zinc Chelate of Amino Acid Hydrate
187.5 mg
Calcium Iodate Anhydrous
2.4 mg
Antioxidants, Preservatives: Preserved with tocopherol-rich extracts of natural origin
Leader Supreme Adult Large Breed Dog Food Feeding Guide
Your dog is unique and his feeding requirements will vary with his age, activity and environment. That’s why we suggest starting with the guides below, and then monitoring his weight and adjusting portions as needed.
All recommended feeding amounts are in grams per day.
Ideally feed your adult dog in two feeds per day rather than just one, especially for large breeds. However, be vigilant with the amount of food you give them.
We recommend you try to feed your dog at the same time each day.
Please ensure a supply of fresh drinking water at all times
Amount recommended above are total daily amounts.
Less Active: Less than 30 mins exercise per day
Active: 30 – 60 mins exercise per day
Highly Active: Over 60 mins exercise per day
Body Weight
Less Active
Active
Highly Active
20kg
225g
265g
305g
25kg
268g
315g
362g
30kg
306g
360g
414g
35kg
344g
405g
466g
40kg
383g
450g
518g
45kg
408g
480g
552g
50kg
442g
520g
598g
55kg
472g
555g
638g
60kg
502g
590g
679g
65kg
536
630g
725g
70kg
561g
660g
759g
75kg
591g
695g
800g
80kg
621g
730g
840g
We recommend adult dogs are given two feeds per day. Provide half in morning and half in evening.
Pour the correct amount of Leader into your dog’s bowl. Leader may be fed either wet or dry. If feeding wet, use 1 part water to 2 parts feed. Use lukewarm (not boiling) water. Feed should be fed within 30 minutes of preparation if fed wet.
Amounts provided in this chart are recommended guidelines and should be adjusted depending on your dog’s individual needs. If your dog appears overweight, you may need to feed slightly less than the guideline amount. Similarly, if your dog appears underweight, you may need to feed slightly more.
Monitor your dog’s condition and adjust the feeding amount until the correct bodyweight is achieved.
Always ensure your dog has a plentiful supply of fresh water.
Store in a cool, dry place, away from direct sunlight.
This food is recommended for large breeds until they are approximately 6 years old. From this age onwards, your dog is likely to have lower energy requirements and will require a diet tailored towards senior dogs.
About Leader Dog Food
Natural Dog Nutrition
The Leader range of food offers something for every dog. Each product is tailored according to a dog’s size, age and individual needs. Using natural Irish ingredients, Leader feeds cater to dogs with sensitive tummies, those who need to watch their weight and those who need extra protein and omega 3 oils.
We understand that larger dogs need extra care for their joints, and smaller dogs need a kibble size they can manage easily. Whatever your dogs’ needs are, you can find a Leader food that’s just right as well as a healthy range of treats to supplement their delicious diet.
Since 2010, Happy Pets NI has been Omagh's go-to pet shop for quality pet supplies and expert advice. We stock a wide range of products, including dog food, collars, leads, and more, all carefully selected by our team of passionate pet lovers and aquarists.
With years of hands-on experience in animal care and fish keeping, our staff provide tailored guidance to meet your pet’s needs.
Based in Omagh, Northern Ireland
Established For Over 10 Years
Experts in Pet Supplies, Trusted by Pet Owners across the UK & Ireland